Girl getting clothes
Eckhart Tolle wrote about A New Earth. Christian fundamentalists talk about End Times. New Agers speculate about the Mayan Calendar….2012. Tsunamis. Floods. Record heat that's predicted to become the norm. World economies in crisis. An American government and its' people torn by bitter political politicization….Every which-a-way, the outlook for Planet Earth can seem a little shaky. And yet, I see signs of Goodness. Of Hope. Of…an Awakening. A Consciousness Rising. Young, earthy families with bright, enthused faces greet me each Saturday at the Franklin Farmers Market. A new generation of farmers are committed to respecting Mother Nature. Hot-off-the press: McDonald's even at least says it's going to be better about what it offers up for our blossoming American bodies. (We'll see.) And, seems like an inordinate number of people I know are joining the Peace Corps, taking blogging trips to Haiti, India, and Kenya; creating humanitarian grassroots organizations in Uganda, adopting from Ethiopia, and more. These things are making the world a better place. And giving me Hope.

Soles4Souls is a humanitarian organization of which you may have heard. Based in Nashville, Soles4Souls "collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty." Soles4Shoes distributes to people in need, regardless of race, religion, class, or any other criteria. Since 2005, the organization has given away more than 14 million pairs of new and gently worn shoes (and is currently donating one pair every 7 seconds).  Shoes have been distributed to people in more than 127 countries, including Kenya, Thailand, Nepal and the U.S.

Now, Soles4Souls has launched Clothes4Souls. According to the latter's website, about 85 percent of used clothing ends up in our landfills. Gasp! This new launch aims to facilitate donations of new clothing from manufacturers, designers, retailers and gently worn clothing from folks like us–myself and you, readers. I like this [italics mine]: "Clothes4Souls strives to increase dignity and hope in the hurting with the gift of this new clothing."

So, in this effort, Clothes4Souls has teamed with chic children's clothing brand, cutely named Olive Juice. (Love it!) (And the clothing is as adorable as the company's name….)

 

olive juice {ol*iv joos}
lifestyle
1. capturing the wonderment of childhood  2. journey into a world of possibility and magic  
3. sophisticated and refined 4. as memorable and unique as childhood  
5.
playful and enduring  
6.
made with love

synonym – I love you


Businesses like Olive Juice are a part of that consciousness rising, IMO. About giving back. About going beyond capitalism.  About doing Good. About sharing Hope. Olive Juice invites consumers to join them on a journey to help provide hope through the gift of clothing. This month, for every item purchased through Olive Juice, the organization will donate a piece of clothing to a child in need through Clothes4Souls.

Disclosure: Soles4Souls contacted me as a blogger and asked if I'd write about Olive Juice and their campaign partnership. In return they offered me this item of clothing item of my choice. I'm a little flattered and squirmy at the same time. And so here's how I'm handling it: I've chosen to give the "Marin Tee in Mist/Plum", Size 1 year, XXS, away to one of my readers who will be chosen via Random.org when you leave a comment (see comment specifications below). Is there some little loved one in your life–a blood kin that can use or some wee one you know that can be gifted with this yummy cuteness?

If so, tell me in a comment below (one entry per person) by answering: What Good do you see happening in the world right now? Or–don't be shy–What are YOU doing to help make the world a kinder, gentler place? Tell me and be eligible to win. Again, the winner will be chosen at random among the commenters. The winner will be chosen next Monday, August 23. And if you don't win, you can still order some precious threads and help clothe a needy soul. That Good feeling goes both ways, doesn't it?! Blessings, and, let's do Good in the World! It Needs Us!